Tuesday, August 25, 2020

Subprime Housing Loans Case Study Example | Topics and Well Written Essays - 1000 words

Subprime Housing Loans - Case Study Example The information sources will originate from six arrangements of information. The point of the information is to develop a lot of borrower attributes, advance qualities, property qualities, loan specialist qualities and macroeconomic factors. The principal information arrangement is the Home Mortgage Disclosure Act (HMDA) information from 2000 to 2007. The point is to acquire singular advance level information, (for example, regardless of whether a credit is being acknowledged or dismissed, credit sum, pay, race and sex of the borrower, and so forth). The HMDA information is additionally used to infer proportions of moneylender attributes, the Herfindahl-Hirschmann Index of the Census tract and whether the loan specialist is a bank. The subsequent informational index is the Department of Housing and Urban Development's (HUD) rundown of moneylenders that spend significant time in the subprime market to code each advance as being subprime or not. The thirda informational collection is the U.S. Statistics information to infer Census tract level segment, property and borrower qualities. The Census information is coordinated to HMDA by state, region and Census tract number. The fourth informational collection is from a significant credit authority for tract middle FICO score (MEDFICO) and obligation to-pay proportion (DTI), which are broadly acknowledged borrower chance factors utilized by contract investors and specialists in their loaning choice. The credit authority information is additionally coordinated to HMDA information by state, province and Census tract number. ... The principal information arrangement is the Home Mortgage Disclosure Act (HMDA) information from 2000 to 2007. The point is to get singular advance level information, (for example, regardless of whether a credit is being acknowledged or dismissed, advance sum, pay, race and sex of the borrower, and so on). The HMDA information is additionally used to determine proportions of loan specialist qualities, the Herfindahl-Hirschmann Index of the Census tract and whether the moneylender is a bank. The subsequent informational collection is the Department of Housing and Urban Development's (HUD) rundown of banks that represent considerable authority in the subprime market to code each advance as being subprime or not. The thirda informational index is the U.S. Evaluation information to infer Census tract level segment, property and borrower qualities. The Census information is coordinated to HMDA by state, province and Census tract number. The fourth informational index is from a significant credit authority for tract middle FICO score (MEDFICO) and obligation to-salary proportion (DTI), which are generally acknowledged borrower hazard factors utilized by contract investors and merchants in their loaning choice. The credit department information is likewise coordinated to HMDA information by state, area and Census tract number. Fifth, I coordinate the House Price Index (HPI) information from the Office Federal Housing Enterprise Oversight (OFHEO) to HMDA information by year and Metropolitan Statistical Area (MSA). This information is utilized to bui ld neighborhood house value gratefulness rate, which is utilized to compute the advance to-esteem proportion (LTV). The 6th informational collection is the macroeconomic information from the Federal Reserve Bank of San Francisco to control for macroeconomic risk.The strategy to be utilized is the single condition Probit relapse.

Saturday, August 22, 2020

Critical Analysis of Globalisation Implications on HRM and Future Essay

Basic Analysis of Globalization Implications on HRM and Future Challenges for People Management inside Organizational Setting - Essay Example , this has come about into exceptional outcomes, for example, expanded seriousness among private and open divisions in various nations around the globe. There are critical estimates that are taken by human asset supervisors to accumulate data with respect to improvement procedures that are indispensable in human asset the board. In this manner, in various associations around, human asset divisions are concentrating on executing systems that encourage change of business so as to adapt to present day difficulties and adventure openings in the business condition (Belcourt and McBey, 2010 6). Globalization has encouraged critical change of human asset; for this situation, organizations can interface with new places far and wide, and chiefs can settle on choices that are bolstered by data assembled from various pieces of the world. Also, globalization is extending abilities through advancement of pools containing minimal, perpetual or liquid representatives. Globalization has additionally advanced procedures of setting up a market situated improvement system, in this manner making more chances to world’s economy. For this situation, the world has been changed over in to a solitary associated worldwide commercial center, which is credited to expanding rivalry and monetary change; indeed, these progressions have a critical level of capriciousness (Ozbilgin, 2005, 45). Intensity has been set up on a state or ventures level, where worth is added to worldwide financial items, administrations and procedure that include HR. Subsequently, this opposition calls for information and aptitudes, which are offered by HR in associations. Besides, information and aptitudes are vital components of a workforce, and they have gotten wellsprings of serious... This article focuses on that associations are relied upon to agree to all standard and guidelines defined by the legislature. Along these lines, theories associations can abstain from confronting difficulties coming about because of changes in legitimate and world of politics. Various associations around the globe are rivaling a point of achieving great open picture that can result high benefit. In this manner, considering difficulties that have been recognized, HR supervisors are relied upon to assume liability of preparing laborers on approaches to offer quality items and administrations to clients. Through along these lines, associations can produce adequate benefits that can bolster them during monetary downturns. The paper has led a basic examination of globalization suggestions on human asset the executives, and it has recognized and talked about future difficulties that are probably going to be looked by HR directors inside association setting. The paper started with presentation area that gave a review of globalization and future difficulties of human asset the executives. The other area secured a basic examination of effect of globalization on the HR the executives. In this segment, the paper sketched out and talked about in extraordinary lengths, factors that has advanced globalization in human asset field. At long last, the last area investigated future difficulties that are probably going to be looked by human asset administrators, accordingly distinguishing solutions for comprehend these difficulties.

Sunday, July 26, 2020

Use These Better Verbs in Academic Writing

Use These Better Verbs in Academic Writing If youre new at academic writing, or simply trying to become a better academic writer, there are a few key elements that you need to focus on to develop your skills. First and foremost, you need to be aware of the ten main features of academic writing and why they should all be present in every scholarly article or essay. These are:Complexityâ€"Academic writing is purposefully more complex than other types of prose. Your word choice should reflect a higher reading level, and its common to incorporate a lot of passive verbs and subordinate clauses.Formalityâ€"Academic writing carries a certain tone of formality and should avoid colloquial language, slang expressions, or extensive use of contractions.Precisionâ€"When youre presenting research, its important to be precise and thorough with your presentation of it. This means that nuances of words are important, and synonyms should be carefully considered to find the best one. This is especially true for verbs, which we will cover later in this article.Objectivityâ€"Scholarly research should be conducted and written objectively, rather than incorporating personal biases and opinions. In such, there will be fewer words that address the reader or refer to the writer; rather, the emphasis will be on the information provided within the essay or article and the clarity of that information.Explicitnessâ€"Your academic writing needs to be explicit and clear, which makes it possible for other researchers to replicate your study or pick up where you left off. This means that vague wording should be avoided and transition words should be incorporated to connect ideas and paragraphs.Accuracyâ€"Since academic writing focuses on established methodologies for research, the words you choose to use need to be accurate. This means that you might need to find words that have narrower meanings that their broader counterparts.Hedgingâ€"This goes along with the idea of avoiding vague writing by making clear assertions. Hedging refers t o having a clear stance on a topic and relating that stance in your writing. If the data you are examining shows patterns, you must clearly state that, even those patterns go against your initial hypothesis. If prior research you are using as sources shows gaps or biases, its important to clearly state that, as well.Responsibilityâ€"Academic writers must, above all else, be responsible. Academic research is conducted and published to help inform everything from legislation to diet to parenting and more. In other words, as a scholarly writer, you have a responsibility to provide accurate information that is as unbiased as humanly possible. If you are using a source to inform your research, you must clearly state that and avoid plagiarism of others ideas.Organizationâ€"Your academic writing must be well organized and logical to ensure your reader understands your research process, your proposed hypotheses, and the conclusions youve drawn from your study.Planningâ€"Research requires ad equate planning and is often conducted in stages that must occur in a certain order, so your academic writing must be well planned. For example, you cant write a review of literature without first finding sources related to your research. Likewise, you cant comment on the biases or gaps that might be present in prior studies if you havent first explored the scope and quality of literature available on a topic.Academic writing requires precision, planning, and focusing on the nuances of verbs. Photo by Robert Bye on Unsplash.Better verbs for better scholarly writingBetween jargon and overused phrasing, and the requirements listed above, academic writing can seem stiff, boring, and repetitive if you read and write enough of it. Scholarly writing can be more limited than other styles of prose, mainly because it needs to maintain an objective point of view, provide clarity on a topic, and be organized in such a way as to allow another researcher to apply the same methodology to replicat e the results.The good news is you dont have to stick with the same, commonly used verbs in your academic writing. In fact, in most situations, there are better, more appropriate verbs that can be used than the ones that are standard across research.Sometimes, a simple thesaurus search can result in replacements and rephrased statements that create a stronger, more nuanced connection or example, which is one of the primary goals of academic writing in the first place. In this way, eliminating weak, overused verbs will make your scholarly writing tighter, less repetitive, and better overall.Lets start first with some commonly used phrases that could have better options. While I dont suggest that you rid your writing of these phrases entirely, make a point to mix it up with stronger alternatives if you find that you use them repetitively.Aims toYoull often see an abstract or introduction containing the words This paper aims to … or This study aims to …. In most cases, it is unnece ssary and repetitive, and could be replaced with a verb that will usually follow aims to anyway. For example, instead of writing This paper aims to evaluate the longitudinal research related to XYZ, you could skip aims to and write, This paper evaluates the longitudinal research related to XYZ.Other potential replacements are:This paper/study/research…analyzesadvances (the work of/the idea that)assesseschallengesconsidersconveysdiscussesdisputesdissectsestablishesexploresevaluateshighlightsidentifiesillustratesintroducesinvestigatesoffersoutlinesproffersprovesrevealsscrutinizesstrengthens (the position that)supportsunveilsMuch/little is known aboutThis common phrase in academic writing is another example of repetitive wording that can be replaced with more powerful verbs. Instead of noting that much is known about [x, y and z], eliminate the passive be verb and replace it with an active one.Here are some good alternatives:Academic research has explored [x, y and z] extensively.Mul tiple researchers have posited that [x, y, and z] are…Previous studies have shown that…Numerous researchers have found that [x, y, and z]…Few studies have been conducted on [x, y and z].Current literature on [x, y, and z] does not explore how…However, prior studies have failed to consider [x, y, and z].The data suggests/These findings suggestWhen detailing information that is gathered from research, these expressions are often used and can become repetitive.Here are some good alternatives:We can extrapolate from the data that….These findings show evidence that…We can surmise from these findings that…The findings suggest is an example of an overused phrase in academic writing. Photo by José Alejandro Cuffia on Unsplash.Verbs based on purpose of useDr. Elaine Khoo, from The Writing Centre at the University of Toronto at Scarborough, offers the following suggestions for academic verbs to use based on the intent of your sentence.Showing change or differenceIncrease:broade nenlargeexceedexpandgenerateimprovemaximizeoptimizeDecrease:declinedeteriorateerodeminimizenarrowreduceworsenDifference or varying:altercontrastconvertdeviatedifferdifferentiatedistinguishdivergeevolvemodifyrevisetransformShowing stabilitymaintainsustainShowing keeping within a certain range/ keeping under a certain levelconfineinhibitprohibitrestrictShowing in-depth studyanalyzeexamineinvestigateobservesurveyStating, restating or reemphasizing ideas conceptsStating:acknowledgeargueattributecommentproposeestablishidentifymentionnoteobservestateRestating:elaborateexpandEmphasizing:emphasizestressDescribing phenomenon or dataDescribing phenomena:acquiredefineimpactsignifysymbolizeDescribing data:approximatedemonstrateindicatelevels offreflectStating positionPositive:advocatehold the view thathypothesizeproposeNegative/contradict:denydisputenegaterejectShowing uncertainty or an extrapolation of informationUncertainty:predictspeculateExtrapolation of information:deduceimplyinferproject Showing componentscompriseconsistconstituteincorporate

Friday, May 22, 2020

The Death Of Osama Bin Laden - 927 Words

I’ve never been so excited to hear about a death in my entire life. Saddam Hussein, Osama bin Laden, Strom Thurmond...all were exhilarating—even invigorating—moments of vengeful macabre. But they pale in comparison to this sublimely blissful event; a single occurrence so focused and meaningful, so desired, so anticipated that the simple mention of it in certain company will bring rapturous cheers and talk of grand plans once refrained but now inevitable. Everyone has prayed for this death. For so many, this single demise will bring life to so much. It is the blood sacrifice upon which all future crops shall thrive. On January 12th, Microsoft killed Internet Explorer 8, 9, and 10. They will no longer support the demon spawns of their†¦show more content†¦Browsers not regularly updated to protect against the endless parade of dystopian bandits poised to destroy your credit are basically a welcome mat into your bank account. If you’re a member of a company or organization still hobbling along on IE8, it’s time to start asking IT some hard questions: Why are we still using antiquated software? Did you know internet browsers are free to download and use? Are you aware of how dangerous the continued use of this browser will be to the security if this company’s proprietary information? Did my call wake you? If this is you, most likely your information technology team will tell you they have browser specific intranet web technologies used by a large population within your company that will no longer work correctly if not opened in IE8. This is IT jargon for, â€Å"I’m in the middle of my sandwich.† Don’t believe it. In the vast majority of cases, applications built to run on web browsers will function on any modern browser, with one exception: the styling. And by styling, we’re talking about things like background image handling, rounded corners, drop shadows, and color gradient support. There’s a chance that you might run into some Javascript issues, but generally speaking, Javascript written to work on IE8 or 9 will, for the most part, work everywhere else, because IE is, for all intents and purposes, the lowest commonShow MoreRelatedThe Impact Of Osama Bin Laden s Death906 Words   |  4 PagesThe Impact of Osama Bin Laden’s Death When Osama Bin Laden was the leader of Al-Qaida, he was a huge threat among many countries. Bin Laden’s hatred for the U.S. was remarkably high mostly due to our views on Muslims and because of how our country would not follow or acknowledge any of the changes or his religions. The U.S. was never too worried about their being a huge attack or a surprise attack. When war was declared with Al-Qaida, Bin Laden would broadcast all over the world and the U.S. wasRead MoreThe Death Of Osama Bin Laden Speech Summary1500 Words   |  6 Pageson the Death of bin Laden In President Obama’s speech to the American people he conveys information about the death of Osama bin Laden, the leader of al Qaeda. With a professional yet charismatic tone, President Obama recounts the trials and tribulations the American people endured after the events of September 11th, 2001. And expresses that justice has been done to put an end to an individual that caused pain and suffering throughout the world. President Obama introduces idea of Osama bin LadenRead MoreCritical Analysis Essay: On The Death Of Osama Bin Laden1896 Words   |  8 PagesCritical Analysis Essay: On the Death of Osama Bin Laden By Barack Obama Introduction When President Barrack Obama mentioned of the September 11th attack, for a moment the wounds left in the hearts of the Americans started bleeding again. 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Millions gathered around their televisions in shock at the devastation this terrorist organization created. Thousands of innocent civilians lost their lives after al’ Qaeda operatives devised and carried out their plans to hijack planes and divert them into key U.S. landmarks. Osama bin Laden praised the work of his followers and the United States realized just how serious of a threat al’ Qaeda and Osama bin LadenRead MoreAnalysis Of President Obama s Speech On The Death Of Bin Laden1258 Words   |  6 PagesDarrin Lilly Mrs. Leighton Block 5 23 October 2017 Analysis of President Obama’s Speech on the Death of bin Laden President Barack Obama delivered a well renowned speech heard around the world on May 1, 2011. He addressed the death of Al-Qaeda’s leader Osama Bin Laden, and provided a sense of justice for the American people. With this speech, President Obama brought a feeling of unity to the United States which America had not seen since the tragic events of 9/11. The President starts off his illustriousRead MoreThe Current State and Future of Al Qaeda Essay examples1454 Words   |  6 PagesThe Current State and Future of Al Qaeda United States President Barack Obama announced on May 1, 2011 that â€Å"Osama bin Laden, the mastermind of the most devastating attack on American soil in modern times and the most hunted man in the world, was killed in a firefight with the United States forces in Pakistan.† The death of Osama bin Laden is certainly a major blow to the Al Qaeda terrorist network causing many of its leaders to go underground. Yet, the threat of Al Qaeda still exists and manyRead MoreDetails of Osama bin Laden’s Death and Operation756 Words   |  3 Pages Osama bin Laden was the mastermind behind one of the worst acts of terrorism the world has ever known. On September 11 2001 in New York City the world trade center was attacked by hijacked Boeing 747 airplanes. One plane crashed into each tower. Another plane crashed into the Pentagon. The fourth plane was sabotaged by the passengers and crashed into a rural field in Pennsylvania. Just under 3000 people were killed. It took ten years to hunt bin Laden down. These are the detailsRead MoreUnderstanding Of War On The Terror1484 Words   |  6 Pagesthe World Trade Center. For those who were students, it was a vision that they cannot comprehend as people were screaming and begging for help on the ground while those who was in those building at that time of the attack jumped off to get a quick death. And for children at those moments, when they went home, they could not see their parents, their brothers and sisters. After few days passed by, they realize that their family was p assed away. They lost their family within few moments and they becameRead MoreOsama Bin Laden : Holy Warrior Or Treacherous Murderer?752 Words   |  4 PagesMatan Itah 10/16/15 Period 5, 6 Humanities Osama Bin Laden: Holy Warrior or Treacherous Murderer? Osama Bin Laden was once the most feared and influential terrorist in the Middle East. Born in Saudi Arabia, and raised as a devout Muslim, he began to question whether or not Western Civilization is a religiously acceptable thing. Once a multi-millionaire, Bin Laden gave up all his wealth in order to lead a new terrorist force. He killed thousands, forcing Muslim extremist values onto the people

Friday, May 8, 2020

Essay about Deontological Advertising - 1279 Words

Depending on one’s perspective or level of awareness, the term consumerism might take on a variety of meanings. One thing is quite certain, however, we Americans enjoy consuming and more so, doing it conveniently. Unsurprisingly, the field of advertising in the business world is specifically dedicated to understanding exactly what products or services are of interest to us, the consumers. Commercial entities spend considerable amount of resources to advertising. The pharmaceutical industry is no different. It is with this context in mind and utilizing the Deontological framework, that I will examine the ethical fabric of direct pharmaceutical marketing to consumers. In the age of information, we are no longer limited to television and†¦show more content†¦Let us visit the tenets by which Immanuel Kant, a deontological philosopher, outlined his approach to morals in terms of decisions and acts. In his theory, Kant proposed an objective way of coming to an ethical answer to common â€Å"should I do it or, not† dilemmas. His method, which he termed the categorical imperative, was at the root of his moral philosophy (Johnson). In it, he outlined his three maxims by which to measure a proposed act. These were universality, by which an act faced scrutiny in answering whether the act would survive all persons doing it all the time. Would the world succumb as a result? If considered acceptable one would then accept the act. The second maxim involves us treating humans as ends as opposed to means. Kant’s second maxim would have us prevent malfeasance and manipulation of humans as a means to an end. The third maxim was the ultimate test. In contends that one must act as if one is the highest moral authority in the world. And, as such, the ultimate burden of acting moral, regardless of consequence, would rest on us (Kemerling). With this in mind, overlaying direct marketing to consumers upon this theory should shed light on some questions behind the ethics of pharmaceutical companies. In the 1980’s, drug companies were banned from advertising prescription drugs to consumers. That same decade brought changes in these regulations allowing companies to advertise, mostly inShow MoreRelatedEssay on McDonalds Ethical Behavior, or Not?2199 Words   |  9 Pagesor not McDonalds is ethical for advertising and selling obese and unhealthy foods to its customers. I believe it is important to explore this organization because McDonalds is one of the largest and most well-known food chains around the world. It is important to know that an organization as successful and large as them is also ethical with their approach. If a corporation as successful and profitable as McDonalds can be ethical with their selling and advertising schemes then just about any otherRead MoreAnalysis Of Justin Bieber s Latest Hair Cut3010 Words   |  13 Pagesthe camera may not lie about this nature skilful editing can. The question therefore arises, to what extent do commercial imperatives conflict with the work of journalists? Does the desire for ever increasing ratings and the ensuing increase in advertising revenue drive our media practitioners towards unethical behaviour and if so, what can be done to ensure ethical practice within a commercial media context? In this essay, we will explore these questions by looking at what the role of a journalistRead MoreDeontological Paper708 Words   |  3 PagesMGMT 368 Business Ethics Week 4 Deontological Second Paper April 15, 2012 Direct-to-consumer drug advertising - Deontological Point ofView For many years, consumers relied and depended on the expertise and knowledge of physicians to make decisions on their pharmaceutical needs. Before 1985, prescription drugs could not be advertised directly to consumers. The U.S Food and Drug Administration passed a rule that allowed Direct-to-consumer drug advertising in 1985. This ruling was passed onRead MoreOnline Advertising Methods For Advertising1719 Words   |  7 Pages Online Advertising Methods Background Every day, marketing professional come up with new ways in which they can market their products to consumers successfully. Marketing of products has significantly changed following the invention of the internet. The enormous popularity of the internet in the past decade has opened doors for marketers in a manner that one could not have imagined twenty years ago. Marketers utilize the internet for the purpose of advertising products in a great way than otherRead MoreThe Global Pharmaceuticals Market Is Worth Us $ 300 Billion A Year814 Words   |  4 Pagesconsumers? How does the dissent view this issue? The drugs have to be prescribed by a physician From a consumer perspective the DTC advertising can give consumers general knowledge of drugs that are offered by the pharmaceutical companies. These advertisements also give consumers information on conditions that they may not be aware of. Most importantly the DTC advertising can motivate consumers to seek medical care, which can help with the early detection of a patient’s medical issue. According to theRead MoreThe Legal Implications Of Advertising A Car1730 Words   |  7 Pagesconfiguration of the laws of the United States. Another determination will be made regarding the ethical correctness of the actions undertaken by many automotive manufacturers. The essay will conclude with a review of the possible legal ramifications of advertising a car as capable of participating in competitive racing and then expressly prohibiting this action in the warranty statement of the vehicle. Finally, several considerations will be made about what needs to and should happen in regard s to this issueRead MoreEthics in Advertisement of United Colors of Benetton2289 Words   |  10 Pagesadvertisement of United Colors of Benetton Are Benetton ´s advertisements ethical or not? Contents Introduction: 3 The United Colors of Benetton strategy 3 Three separate cycles of building Benetton’s value 4 Utilitarianism approach 6 Deontological approach 7 Conclusion 9 References 9 Introduction: As the students of MME (Economics and Management studies), we have chosen the topic, which involves our study program, which is the Marketing and Consumer behavior. Our topic is focused onRead MoreThe Media Standards Authority s Two Primary Types Of Responses2477 Words   |  10 Pages Offensive advertising deliberately startles and offends its audience by violating norms for social values and personal ideals, and furthers challenge the public’s conventional understanding of the social order. Offense is often more scrutinized in popular media, such as television, film, and videogames, more so than it is in advertising. However, advertising has the most potential in subliminally molding social norms because it is everywhere and often filtered and passed off as nuisance. ThroughRead MorePsoriasis Drug0 Humira1238 Words   |  5 Pagessince the advertisement did not indicate cancer risk even though Abbott gained that knowledge during their clinical trials (USDCSDNY, 2012, p.1 p.8). DiBartolo’s lawsuit against Abbott demonstrates the larger ethical issue of Direct-To-Consumer Advertising (DTCA) of prescription drugs. Should pharmaceutical companies directly advertise to patients? Can patients engage physicians in knowledgeable discussions? Do advertisements adequately describe drug risks and benefits? These issues are debated byRead MoreDue To The Extensive Amount Of Harm That Photo Manipulation1731 Words   |  7 Pagescan form a moral analysis on the issue. It is important to know the truth when trying to morally analyze the issue of photo manipulation in women. So, what are the facts? Businesses are using photo manipulation unethically in their methods of advertising. The images that they have of the models are being manipulated into something that they are not. A false idea of what one actually looks like is being portrayed within the photograph. They are providing the viewers with an inaccurate and unreliable

Wednesday, May 6, 2020

Triple Bottom Line Approach in Modern Event Management Free Essays

1.0 Introduction Events play an important role in host destinations in terms of the economy, culture, and society (Li and Blake, 2009). events are defined as â€Å"spatial-temporal phenomenon, and each is unique because of interactions among the setting, people, and management systems, including design elements and the programme† ( Getz, 2008: 404). We will write a custom essay sample on Triple Bottom Line Approach in Modern Event Management or any similar topic only for you Order Now The most obvious benefits are economic, as events like the Australian Grand Prix can fill hotel rooms and restaurants (Derret, 2004). Overall, Getz (2008: 405) argues: †¦destinations develop, facilitate and promote events of all kinds to meet multiple goals: to attract tourists (especially in the off-peak seasons), serve as a catalyst (for urban renewal, and for increasing the infrastructure and tourism capacity of the destination), to foster a positive destination image and contribute to general place marketing (including contributions to fostering a better place in which to live, work and invest), and to animate specific attractions or areas. However, events also have social, political, cultural and environmental impacts, for example, successful events can help to build community pride and increase cohesiveness (Gursoy et al., 2004). This report focuses on the Australian Grand Prix, which is held annually in Albert Park, Melbourne. The race has been in this location for 16 years, since it moved from Adelaide in 1994 (Lowe, 2004). This event would be defined as a hallmark event, as it is a â€Å"major†¦ sporting events of international status which are held on either a regular†¦ basis† (Hall, 1992: 263). The Albert Park race circuit is unusual in that it is a temporary track that is laid out on public roads within the park area, especially for the Grand Prix each year. Melbourne won the race to stage the Grand Prix after an aggressive takeover strategy, but there were immediately a series of protests from local environmental campaigners who argued that any economic benefits to be derived from the race would be dwarfed by the ecological damage that would be caused by having up to twenty-four high performance motor racing vehicles racing in the location (Fairley et al., 2010). These protests have been maintained, on and off, ever since, but have not so far led to a rethink regarding the decision to hold the race at Albert Park (Fairley et al., 2010). Another reason for the continuing controversy over the event is the relatively large amount of government funding that it receives. Critics continually argue that the Australian taxpayer should not subsidise one of the richest and most affluent sports in the world (Fairley et al., 2010). However, defenders of the Grand Prix insist that the economic benefits to the city of Melbourne – due to the thousands of fans who flock to the city each year, as well as the teams, drivers, sponsors and other personnel from the teams themselves – far outweigh the amount of public money that is used (Liu, 2010). Nevertheless, as government-funded race circuits in the Middle East and Asia continue to threaten the survival of ‘traditional’ events in countries such as Australia, Great Britain and Germany, it is clear that â€Å"no Grand Prix event run on purely commercial terms, i.e. without some degree of government backing, can be tenable in the long run† (Liu, 2010: 630). Clearly, therefore, the controversy surrounding the Australian Grand Prix is likely to increase over the next few years. The track currently has a deal to host the event until 2015. This report discusses the implications of the Triple Bottom Line (TBL) approach in modern event management using the Formula 1 Australian Grand Prix as a case study. Section 2.0 discusses the TBL approach briefly, which lays the foundation for Section 3.0 which discusses the application of the TBL approach to the Australian Grand Prix. In this section, the major stakeholders are identified and the impacts of the event on them are noted. Section 4.0 concludes the report, discussing the potential strategies for managing these key stakeholders. 2.0 Background: The Triple Bottom Line Approach According to Hede (2008), the TBL approach is borrowed from accounting and finance and is a method of measuring organisational success that takes into account the economic, environmental impacts of an activity and combines it into a single framework. Thus the aim of this approach is to provide a more rounded and comprehensive overview of the impact of an event than would be the case if it were analyzed purely in terms of a single factor such as its business success and the level of revenues. For example, Henriques and Richardson (2004: 105) argue that â€Å"isolating single strands of economic impact†¦ can be virtually impossible, and would anyway fail to paint a comprehensive picture of the true impact of an event.† The TBL approach recognises that most events have both positive and negative implications and, as such, cannot be judged in simple black and white terms. For example, an event such as a Formula 1 Grand Prix might on the surface seem to damage the ecology of a location such as Albert Park, but might bring in sufficient revenues for the local authority to be able to invest in the park and have an overall net benefit. One of the primary benefits of this approach is therefore the interrelatedness of the three bottom line factors (Henriques and Richardson, 2004). In applying the TBL approach to event management, Hede (2008: 13) combines the TBL approach with Stakeholder Theory and argues that this approach allows the â€Å"underlying principles of the TBL [to] be implemented to special event planning so that the outcomes of special events can be enhanced for their stakeholders.† Figure 1 below shows how the TBL approach and Stakeholder Theory have been integrated into one framework by Hede (2008). Fairley et al. (2010) also advocates the use of this approach. The stakeholder theory of management is designed to serve the interests of all the various groups that have an interest in the corporation and therefore the corporation has an obligation to consider the interests of customers, employees, shareholders, communities, suppliers, and financiers in all aspects of their operations (Kelly and Oliver, 2003). Thus Stakeholder management requires, as its key attribute, simultaneous attention to the legitimate interests of all appropriate stakeholders, both in the establishment of organisational structures and general policies and in case-by-case decision making (Donaldson and Preston, 1995: 67). This is clearly applicable to events management as advocated by Hede (2008) and Fairley et al. (2010), as the interests of all groups need to be taken into account when an event is being hosted. Putting all this together, the TBL approach is one that implies that â€Å"organisations should assume accountability for their economic, social, and environmental impact and that such assessment should be measured and communicated to relevant stakeholders† (and Fairley et al., 2010: 4). 3.0 A Triple Bottom Line Analysis of the Australian Grand Prix Hede (2008) identified primary stakeholders as businesses, community groups, governments, residents (attendees and non-attendees), shareholders, sponsors, tourists (attendees), employees (event and non-event), volunteers, and the media, and these are represented in Figure 1. Secondary stakeholders include environmentalists, competitors, emergency services, and event associations and these are not represented in the diagram but are still discussed below. For the Australian Grand Prix, the primary and secondary stakeholders and the impacts they experience are discussed below. F1 Fans and Sports Tourists These stakeholders can be argued to have a strong claim, as they have a powerful and legitimate claim on the event (Mitchell et al., 1997). As noted in Figure 2, their interest is primarily in the social impacts of the event. These stakeholders can be seen as dominant as the success of the event depends on these stakeholders (as discussed below). Event Organisers and Sponsors These stakeholders seem to have the strongest claim, since they have a powerful claim on the event backed by Australian Grand Prix Act, 1994 and by the Australian Government. They can also be seen as dominant stakeholders in the event. Formula 1 races are administered by the Formula One Group (FOG), led by Bernie Ecclestone and owned by CVC Capital Partners (70%), JPMorgan (20%) and Ecclestone (10%). Each race circuit pays an annual sanctioning fee for the right to host a Grand Prix. This varies from race to race based on various considerations, and the precise amount is rarely revealed, but it is estimated that Melbourne pays around AUS$30 million annually (compounded annually at 15%) (Fairley et al., 2010). This would seem to be broadly in line with the fees paid by most other tracks (with the exception of Monaco). Other factors that must be covered by the organisers include the provision of marshals, advertising and promotion, support races, seating and ticketing arrangements, sec urity, ‘parc ferme’[1] and paddock environments for teams and drivers, and the necessary transport infrastructure to get people to and from the event (ref). The real variation concerns ancillary factors such as on-track sponsorship: some tracks retain the rights to sell this advertising and keep the profits, while others trade this for a reduced race sanctioning fee. Again, both FOG and the Melbourne organizers have been reluctant to reveal details of such arrangements, but it is believed that the Melbourne track organises advertising and retains this income. Since 2007, the race has been sponsored by Qantas. Income for racetracks comes from a variety of sources. Actual ticketed attendance over the three days of an event remains important. Fridays are given over to testing sessions, Saturdays to more testing plus qualifying and some support races, and Sundays (always the most heavily attended) are for the race itself. Crowd figures since 1995 have dropped off, but in recent years have begun to improve as shown in Figure 2. As can be seen, the Melbourne event has never reached the 500,000 spectator level that was achieved by the final Adelaide race in 1995, and attendance steadily declined between 1996 and 2005, at which point a small rally took place. The Grand Prix has settled at between 300,000 and 300,500 in recent years, despite the potential inducements offered by Australia finally having a race-winning Grand Prix driver again (Mark Webber) and despite the onset of the financial crisis. In fact, one of the most startling aspects of the attendance figures is that, since 2005, they hav e been remarkably consistent, weathering not only the global economic crisis but also more specific issues such as a number of transport strikes (aimed specifically at the Grand Prix), rising unemployment in Australia, the death of a marshal at the 2005 event, and a number of other problems. Figure 2: Australian Grand Prix Melbourne crowd figures, race day, 1995-2009 (shaded area indicates figures for Adelaide) However, relatively stable attendance figures do not necessarily indicate a stable financial basis for the race, especially given that race sanctioning fees have been rising year-on-year and other costs have also risen. In 2010, the race posted its latest financial figures and revealed a loss of AUS$49 million, a 25% increase on loss from the 2009 race (Reuters, 2010) and a clear indication that the core event itself is may not be economically viable. In fact, losses for the race have been steadily rising year-on-year since at least 2005. Government and Taxpayers Both of these groups have a strong stake in the event, with the government having a powerful and legitimate claim, which combine to create authority (Mitchell et al., 1997). On the other hand, taxpayers have an urgent claim based on the amount of subsidy being provided by the government for this event. However, taxpayers do not seem to be dominant stakeholders because it does not appear that they have the power to determine whether the event continues or not, unlike the government. The total input from the government is approximately AUS$40 million, which means that the government covers the entire sanctioning fee plus a contribution to the running costs (Fairley et al., 2010). When major sporting events receive public funding, there are inevitably grand claims about the economic impact of those events for the surrounding economy. On a simple level, if the state government invests AUS$40 million in the Melbourne Grand Prix, it should be able to demonstrate that the surrounding economy benefits by more than that sum if the government is to avoid accusations that it is merely subsidising an expensive sport. The main way in which tourism organisations try to achieve their economic objective is to attract visitors who spend on the event (and on local products such as hotel rooms and restaurant meals) and therefore the major objective of events tourism is to translate intention to visit a destination into an actual visit (Auld and McArthur, 2003). However, demonstra ting the economic impact of any event is notoriously difficult as Szymanski (2009: 31) notes, â€Å"the investment is easy to quantify and define, but the return – which can include hotel bookings, transport, franchises, restaurant income and almost any aspect of the location’s economic cycle – is much harder to determine.† It is therefore unsurprising that economic impact reports commissioned by the National Institute of Economic and Industry Research (NIEIR) and the Victorian Auditor-General’s Office (VAGO) produced dramatically contrasting conclusions regarding the impact of the Grand Prix in Melbourne. The NIEIR report, commissioned by the organisers of the Grand Prix, was much more favourable in terms of the economic benefits it identified, while the VAGO report â€Å"State Investment in Major Events† from May 2007 found far more areas where the economic impact was being dissipated and was failing to meet its theoretical level. It is not difficult to see how such issues become highly politicised: the VAGO report was in part funded by those who are opposed to the race due to ecological considerations, while the NIEIR report was funded by those who have strong economic reasons to want to keep the race running. This degree of politicisation adds an extra layer of confusion to any analysi s of the economic impact of the Grand Prix. Still, the losses incurred by the Australian Grand Prix Association, reported by Reuters at AUS$49.2 million which is double the loss in 2006, supports the argument that taxpayers are bearing the burden for hosting this race, with the opportunity cost being less money spent on heath, education, and social services. Additionally, recent research by Giesecke and Madden (2007) demonstrates that economic impact assessments of major events based on input-output methodology (used by NIEIR) typically leads to inflated estimates, supporting the conclusion of the VAGO report that there was no evidence that the Melbourne Grand Prix event is leading to induced tourism. Businesses and Employees These stakeholders also have strong claims on the event, however they are not necessarily powerful stakeholders. The Grand Prix represents a platform for a vast array of other international and local businesses to promote their goods and service offerings (Cairns, 2009). However, while the Grand Prix is a major marketing outlet for involved and sponsoring businesses (Cairn, 2009), the impact on local businesses is less apparent. According to Fredline (2004), those residents and businesses that directly benefit from the hosting of the grand Prix would have more positive perceptions of the event, which was borne out by their research showing that those involved in tourism or other business positively impacted by the event perceived the event more positively than the general population. In their systematic review of the data on the economic impact of events McCartney et al. (2010) concluded that: The overall impact of major multi-sport events on economic growth and employment was unclear. Two thirds of the [18] economic studies reported increased economic growth or employment immediately after the event, but all these studies used some estimated data in their models, failed to account for opportunity costs, or examined only short term effects. Thus, as found by the VAGO report, it seems that local businesses may not be making out as well as they could have from the hosting of the Grand Prix. Environmental Groups, Community Groups, and Residents This is the final group discussed here. These stakeholders have a legitimate claim on the event and also have an urgent claim, but lack the power to change anything major regarding the event. For example, the ‘Save Albert Park’ group as formed in early 1994, however they have still been unsuccessful in their goal of eliminating or relocating the Grand Prix (Fredline, 2004). On one hand, residents benefit from the hosting of the event because they can take part in the festival events surrounding the race day, such as the street parades, markets and annual rock concert and this may improve their quality of life (Fairley, 2010). Additionally, some residents note that the hosting of the event has led to better maintenance of public facilities, employment opportunities, and greater pride in Melbourne and so most respondents in Fredline’s (2004) study (68%) indicated that they would like the Grand Prix to continue. However, some costs and benefits are only felt by some of the population, for example, locals involved in tourism may receive a direct economic benefit while those that normally use Albert Park for recreation may be most affected by this event. This is particularly an issue for the Australian Grand Prix because Albert Park is a public park that is close to the downtown core of Melbourne and is also adjacent to densely populated inner-city re sidential suburbs, which has made it one of the most popular and well-known parks in the city (Lowe, 2004). As a popular public park Albert Park is the home of several sporting clubs and many local residents use the area for general athletic and leisure activities. Fredline (2004) found, as expected, that those residents that used to park frequently were more negatively affect by the Grand Prix and so held more negative views towards the event than those that rarely or never used the park. Overall, the Grand Prix leads to negative impacts of the Albert Park Reserve and also disruption and loss of amenity caused to park users and sporting clubs by the 4-5 months of Grand Prix occupation. 4.0 Discussion and Conclusion The analysis of the impact of the Grand Prix on the local, regional, and national economy seems to indicate that the economic benefits are less than the economic costs, leaving taxpayers to subsidise the event. This picture does not improve when the social and environmental impacts are included, because there seems to be no clear evidence that these ‘intangible’ impacts are more positive than negative. However, the dominant stakeholders (event organisers, fans, sponsors, and the government) seem to be making out well from the event, while the dependent stakeholders (the taxpayers, environmental groups, and taxpayers) seem to be bearing the brunt of the negative impacts. Aggregation of impacts across the entire community or the entire country hides the fact that certain groups within the community are negatively affected by the Grand Prix, even if some groups are reaping benefits. Fredline (2004) argues that this then raises the issue of social distributive justice. It is also clear that some residents may feel disenfranchised by the planning process, as the decision to locate the event in a major urban park was taken unilaterally by the Government (Lowe, 2004). Since the local community can be seen as an ‘internal customer’ to the extent that they are a part of the product being delivered, some kind of internal marketing may be useful in achieving higher levels of satisfaction within the community (Fredline, 2004). A consultative process may be one way of undertaking this. Reference List and Bibliography Books Bowdin, G., McDonnell, I., Allen, J. and O’Toole, W. (2002). Events Management. Oxford: Butterworth-Heinemann. Chalip, L. (2001). Sport and tourism: Conceptualising on the linkage. In Kluka, D. and Schilling, G. (Eds.), The Business of Sport (p. 78-89). Oxford: Meyer Meyer. Derret, R. (2004). Festivals, events, and the destination. In Yeoman, I., Robertson, M., Ali-Knight, J., Drummond, S., and McMahon-Beattie, U. (Eds.), Festival and Events Management: An International Arts and Culture Perspective (32-51). Burlington, MA: Elsevier Butterworth-Heinemann. Elkington, J. (1999). Cannibals with Forks: The Triple Bottom Line of 21st Century Business. London: Capstoen Fredline, L. (2004). Host community reactions to motorsport events: The perception of impact on quality of life. In Ritchie, B. and Adair, D. (Eds.), Sport Tourism: Interrelationships, Impacts and Issues (p. 155-173). NY: Channel View Publications. Getz, D. (2005). Event Management and Event Tourism. New York, NY: Cognizant Communication Corporation. Hall, C. (1992). Hallmark Tourist Events. London: Bellhaven Press. Henriques, A. and Richardson, J, (2004). The Triple Bottom Line: Does it All Add UpLondon: Earthscan. Hiller, H. (1998). Assessing the impact of mega-events: A linkage model. Current Issues in Tourism, 1 (1): 47-57. Law, C. (2002). Urban Tourism: The Visitor Economy and the Growth of Large Cities. London: Continuum. Mason, P. (2003). Tourism Impacts, Planning and Management. London: Butterworth-Heinemann. Morgan, N., Pritchard, A. and Pride, R. (2002). Destination Branding: Creating the Unique Destination Proposition. Oxford: Butterworth Heinemann. Robinson, M., Evans, N., and Callaghan, P. (1996). Culture as the Tourist Product. Centre for Travel and Tourism with Business Education Publishers Ltd. Sharpley, R. and Telfer, D. (2002). Tourism and Development: Concepts and Issues. Clevedon: Channel View Publications. Szymanski, S. (2009). Playbooks and Checkbooks: An Introduction to the Economics of Modern Sports. Princeton: Princeton University Press. Articles Auld, T. and McArthur, S. (2003). Does event-driven tourism provide economic benefitsA case study from the Manawatu region of New Zealand. Tourism Economics, 9 (2): 191-201. Chalip, L. and Leyns, A. (2002). Local business leveraging of a sport event: Managing an event for economic benefits. Journal of Event Management, 16: 132-158. Dwyer, L., Mellor, R., Mistilis, N., and Mules, T. (2000). A framework for assessing ‘tangible’ and ‘intangible’ impacts of events and conventions. Event Management, 6: 175-189. Cairns, G. (2009). Personal reflections on attending the Australian Grand Prix. Critical Perspectives on International Business, 5 (3): 245-254. Crompton, J. and McKay, S. (1997). Motives of visitors attending festival events. Annals of Tourism Research, 24 (2): 425-439. Donaldson, T. and Preston, L. (1995). The stakeholder theory of the modern corporation: Concepts, evidence, and implications. Academy of Management Review, 20 (1): 65-91. Fairley, S., Tyler, D., Kellett, P., and D’Elia, K. (in press). The Formula One Australian Grand Prix: Exploring the triple bottom line. Sport Management Review. Gelan, A. (2003). Local economic impacts: The British Open. Annals of Tourism Research, 30 (2): 406-425. Getz, D. (2008). Event tourism: Definition, evolution and research. Tourism Management, 29 (3): 403-428. Getz, D., Anderson, D., and Sheehan, L. (1998). Roles, issues, and strategies for convention and visitors’ bureaux in destination planning and product development: a survey of Canadian bureaux. Tourism Management, 19 (4): 331-340. Giesecke, J. and Madden, J. (2007). The Sydney Olympics, seven years on: An ex-post dynamic CGE assessment. Centre of Policy Studies, Monash University. Gursoy, D., Kim, K., and Uysal, M. (2004). Perceived impacts and special events by organisers: An extension and validation. Tourism Management, 25 (2): 171-181. Hall C. (1989). The definition and analysis of hallmark tourist events. GeoJournal, 19 (3): 263-268. Hede, A.-M. (2008). Managing special events in the new era of the Triple Bottom Line. Event Management, 11(1/2): 13-22. Kelly, M. and Oliver, G. (2003). Reflections on business decision-making: Time for a paradigm shiftJournal of Academic Ethics, 1 (2): 199-215. Liu, D. (2010). The impact of mega sporting events on live spectators’ imagines of a host city: A case study of the Shanghai F1 Grand Prix. Tourism Economics, 16 (3): 629-645. Lowe, M. (2004). Neoliberal power politics and the controversial siting of the Australian Grand Prix motorsport event in an urban park. Society and Leisure, 27 (1): 69-88. McCartney, G., Thomas, S., Thomson, H., Scott, J., Hamilton, V., Hanlon, P., Morrison, D., and Bond, L. (2010). The health and socioeconomic impacts of major multi-sport events: Systematic review (1978-2008). British Medical Journal, 340: c2369. Mitchell, R., Agle, B., and Wood, D. (1997). Toward a theory of stakeholder identification and salience: Defining the principle of who and what really counts. Academy of Management Review, 22 (4): 853-886. Online Resources Reuters (2010). Under-fire Australian Grand Prix posts AUS$49m loss. Available online at http://uk.reuters.com/article/idUKSGE68F05Y20100916 [accessed 11 October 2010]. Save Albert Park. What is the Albert Park-Grand Prix IssueAvailable online at http://www.save-albert-park.org.au/sapweb/SAP%20Grand%20Prix%20Issue.html [accessed 6 December 2010 [1] Parc ferme, literally meaning â€Å"closed park† in French, is a term used to describe a secure area at a Grand Prix circuit wherein the cars are driven back to the pits post-race. According to the FIA Formula One regulations, the area must be sufficiently large and secure so as to prevent unauthorised access to the cars, while allowing technical checks to take place. How to cite Triple Bottom Line Approach in Modern Event Management, Essay examples

Tuesday, April 28, 2020

Why Study Liberal Arts Essay Example For Students

Why Study Liberal Arts Essay Egyptian art is primarily religious in nature. Ancient Greek art depicts naturalism. They portray human forms in a realistic and anatomically correct manner. Their art has a conservative form with a very complex detail. Roman art developed as a new source of artistic creativity much more progressive than the conservative Greek art, The diversity of its form and its variety inspired the modern attitude in art. Byzantine art was purposely made to glorify the Christian religion and to express its mystery. It is tilled with spiritual symbolism, illustrates a love tot splendor. It was a combination of Eastern (decorative art forms) and classical Western art (naturalistic art). We will write a custom essay on Why Study Liberal Arts specifically for you for only $16.38 $13.9/page Order now Romanesque art was characterized by its very vigorous style in painting and sculpture, lavishly decorated manuscripts, and retained many basic features of Roman architectural styles. It Vass also greatly influenced by Byzantine art with a highly innovative and coherent style. The basic characteristics of Gothic art styles reinforce symbolic meanings. The church symbolizes the transcendence of the soul, and the underlying philosophy is to create buildings of height and light Different eras different styles, different characteristics and functions of the arts occurred but all of those contributed in the development and establishing the importance of arts in our lives today. Page 141 WHAT TO KNOW: In this lesson, you will learn about the different characteristics, functions and types of art forms (painting, sculpture, architecture) from PreHistoric (including ancient Egyptian art forms), Classical(Greek and Roman) up to Medieval era (Baroque and Romanesque art forms. ) Try to analyze chart form and discover how they develop in every period. PREHISTORIC ERA Pre-historic includes all human existence before the emergence of writing. Their art is of interest not only to the art historians but also to archeologist and anthropologist, for whom the art is only one clue- along with fossils, pollens and other finds to an understanding of early human life and culture. Paintings from the Pre-historic Era Their paintings were found inside the caves which may have been their bay f communicating with each other. It may also be for religious or ceremonial purposes. These paintings may be more an artifact of the archeological evidence than a true picture Of humans first created earl Prehistoric drawings of animals were usually correct in proportion. Image from Treasures of the World, 1961 ICP Library Cave of Lascar, 15000-10000 B. C. Stone Age The dominant features in the painting were large animals native in the region. It was discovered on 12 September 1940 and given statutory historic monument protection. The painting has nearly 2,000 figures composed mainly of animals, unman figures and abstract design. Some sections have been Western Classical Page 142 Unit I identified inside the cave such as: The Great Hall of the Bulls, The Lateral Passage, Thatches of the Dead man, The Chamber of Engravings, The Painted Gallery, and the Chamber of Felines Paintings from Ancient Pet The purpose Of Egyptian paintings is to make the deceased afterlife place pleasant. With this in mind, themes include journey to the underworld introducing the deceased to the gods Of the underworld their protective deities. It emphasizes the importance Of life after death and the preservation Of the knowledge of the past. Most paintings were highly stylizes, symbolic, and shows profile view of an animal or a person. The main colors used were red, black, blue , gold and green taken derived from mineral pigments that can withstand strong sunlight without fading. Paintings from Sarcophagus of Tutankhamen XVIII dynasty, 1362 AD. 1253 BC (Images trot Treasures tot the World, 1961 ICP Library) Page 143 The paintings Of the walls on the tomb shows events Of the life Of the king While he was still on earth and the scenes he expects to encounter in the underworld after his death. Paintings from Classical Greek Era Paintings during the classical era were most commonly found in vases, panels and tomb. It depicts natural figures with dynamic compositions. Most of the subjects were battle scenes, mythological figures, and everyday scenes reveals a grasp of linear perspective and naturalist representation. Most common methods of Greek painting: 1. .u9059d7b86f32348b9e88aca3e2dbfd76 , .u9059d7b86f32348b9e88aca3e2dbfd76 .postImageUrl , .u9059d7b86f32348b9e88aca3e2dbfd76 .centered-text-area { min-height: 80px; position: relative; } .u9059d7b86f32348b9e88aca3e2dbfd76 , .u9059d7b86f32348b9e88aca3e2dbfd76:hover , .u9059d7b86f32348b9e88aca3e2dbfd76:visited , .u9059d7b86f32348b9e88aca3e2dbfd76:active { border:0!important; } .u9059d7b86f32348b9e88aca3e2dbfd76 .clearfix:after { content: ""; display: table; clear: both; } .u9059d7b86f32348b9e88aca3e2dbfd76 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9059d7b86f32348b9e88aca3e2dbfd76:active , .u9059d7b86f32348b9e88aca3e2dbfd76:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9059d7b86f32348b9e88aca3e2dbfd76 .centered-text-area { width: 100%; position: relative ; } .u9059d7b86f32348b9e88aca3e2dbfd76 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9059d7b86f32348b9e88aca3e2dbfd76 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9059d7b86f32348b9e88aca3e2dbfd76 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9059d7b86f32348b9e88aca3e2dbfd76:hover .ctaButton { background-color: #34495E!important; } .u9059d7b86f32348b9e88aca3e2dbfd76 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9059d7b86f32348b9e88aca3e2dbfd76 .u9059d7b86f32348b9e88aca3e2dbfd76-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9059d7b86f32348b9e88aca3e2dbfd76:after { content: ""; display: block; clear: both; } READ: An onlookers view of Pro Choice amongst women EssayFresco- method of painting water-based pigments on a freshly applied plaster usually on a wall surfaces, Colors are made with grind powder pigments in pure water, dry and set with a plaster to become a permanent part tot the wall. Ideal for murals, durable and has a matte style. . Encrusting- developed to use by Greek ship builders, who used the hot wax to fill the cracks of the ship. Soon pigments (colors) was added and used to paint a wax hull. Page 144 Judgment of Paris (370-BIBB c. ) (Image from Treasures of the World, 1961 ICP Library) Vase painting Checker Style also referred to as Checker Vases are red-figured potte ry named after the place where it was found, Shapes commonly found are: 1. Apelike (wine container) 2. Alkalis (a low bowl with two horizontal handles and a low broad toot) 3. Lobes gamines (with high handles and lid use to carry bridal bath) 4. Rater (bowl use or mixing wine and water) Most common motifs were mostly scenes from the life of women (often exaggeratedly idyllic), mythological benefiting were popular among the people of the black sea, or a scene form mythical story or event. Alt used a technique Page 145 called polychrome, combination of different colors specially the brilliant one in an artistic manner. Panel Painting There are paintings on flat panels of wood. It can be either a small, single piece or several pensioned together, Most of the panel paintings no longer exist because of its organic composition. The earliest Novak panel painting is the: Pitas panel (Archaic Period between 540 and 530 B. C,E,) Tomb / Wall Painting Tomb or wall painting was very popular duri ng the classical period. It uses the method frescos either tempera (water-base) or encrusting (wax). It has a sharp, flatly outlined style of painting and because it uses water-based materials, very few samples survived. Page 146 Tomb of the Diver, Pasture 480 BCC Image from Treasures of the World, 1961 ICP Library The image wastepaper using a true fresco technique with a limestone mortar. It depicts a symposium scene on the wall. In tomb paintings, artists rely on the shade and hues of paint to create depth ND life-like feeling- Paintings from the Romantic Era Most of the paintings in this era were copied or imitated from Hellenic Greek paintings. Fresco technique avgas used in brightly colored backgrounds; division of the wall into a multiple rectangular areas (tic-tact-toe design); multiplying perspective; and a trope-l-oil effect.

Thursday, March 19, 2020

Miles the autobiography essays

Miles the autobiography essays This book, written by Miles Davis, is the autobiography tht he wrote a few years before he died. In this book I found how he first became interested in jazz. It also explains how he became one of the best jazz players of all time. Miles was born in Alton, Illinois in 1926 and grew up in eastern St. Louis. He learned how to play trumpet while in high school on the trumpet that his father gave to him for his 13th birthday. He was a bog fan of jazz and said that the thing that made up his mind to be a musician was wheh he first heard Billy Eckstines band with Dizzy Gillespie on trumpet, and Charlie parker playing the sax. He then moved to New York looking for Charlie Parker and to study classical trumpet at Juilliard School of music. Aftera while parkers drug problem began to take over his life, and this also affected Davis. Davis took some time toget over that, and by the late 50s he was a much bigger star than he had been before due to some of his recent recordings. In 1969, Davis started to record more electronic music, which was the start of the azz-Rock. Later on, when he came out with the albums A Tribute to Jack Johnson, and On the Corner, fans were dissapointed, and thought it was a terrible portrayal of the jazz they knew. Miles then sort of dissapeared from the view of the public eye between 1975 and 1981, but even when he came back, he wasnt as into playing anymore as he had used to be. He played again a couple times before he died in 1991 at 65 years old. As for the authors description of the book, it was all first person, because he wrote the book himself with the help of Quincy Troupe. My conclusion to this book strenghtens what I think about musicians. I dont understand why lots of famous people and especially musicians experiment with drugs. I would think that if their life is going well why mess with it. Another thing this book made ...

Tuesday, March 3, 2020

Acids and Bases Terms and Definitions

Acids and Bases Terms and Definitions There are several methods of defining acids and bases. While these definitions dont contradict each other, they do vary in how inclusive they are. The most common definitions of acids and bases are Arrhenius acids and bases, Brà ¸nsted-Lowry  acids and bases, and Lewis acids and bases. Antoine Lavoisier, Humphry Davy, and Justus Liebig also made observations regarding acids and bases, but didnt formalize definitions. Svante Arrhenius  Acids and Bases The Arrhenius theory of acids and bases dates back to 1884, building on his observation that salts, such as sodium chloride, dissociate into what he termed ions when placed into water. acids produce H ions in aqueous solutionsbases produce OH- ions in aqueous solutionswater required, so only allows for aqueous solutionsonly protic acids are allowed; required to produce hydrogen ionsonly hydroxide bases are allowed Johannes Nicolaus Brà ¸nsted - Thomas Martin Lowry Acids and Bases The  Brà ¸nsted or  Brà ¸nsted-Lowry theory describes acid-base reactions as an acid releasing a proton and a base accepting a proton. While the acid definition is pretty much the same as that proposed by Arrhenius (a hydrogen ion is a proton), the definition of what constitutes a base is much broader. acids are proton donorsbases are proton acceptorsaqueous solutions are permissiblebases besides hydroxides are permissibleonly protic acids are allowed Gilbert Newton Lewis  Acids and Bases The Lewis theory of acids and bases is the least restrictive model. It doesnt deal with protons at all, but deals exclusively with electron pairs. acids are electron pair acceptorsbases are electron pair donorsleast restrictive of the acid-base definitions Properties of Acids and Bases Robert Boyle described the qualities of acids and bases in 1661. These characteristics may be used to easily distinguish between the two sets up chemicals without performing complicated tests: Acids taste sour (dont taste them!)- the word acid comes from the Latin acere, which means souracids are corrosiveacids change litmus (a blue vegetable dye) from blue to redtheir aqueous (water) solutions conduct electric current (are electrolytes)react with bases to form salts and waterevolve hydrogen gas (H2) upon reaction with an active metal (such as alkali metals, alkaline earth metals, zinc, aluminum) Common Acids citric acid (from certain fruits and veggies, notably citrus fruits)ascorbic acid (vitamin C, as from certain fruits)vinegar (5% acetic acid)carbonic acid (for carbonation of soft drinks)lactic acid (in buttermilk) Bases taste bitter (dont taste them!)feel slippery or soapy (dont arbitrarily touch them!)bases dont change the color of litmus; they can turn red (acidified) litmus back to bluetheir aqueous (water) solutions conduct an electric current (are electrolytes)react with acids to form salts and water Common Bases detergentssoaplye (NaOH)household ammonia (aqueous) Strong and Weak Acids and Bases The strength of acids and bases depends on their ability to dissociate or break into their ions in water. A strong acid or strong base completely dissociates (e.g., HCl or NaOH), while a weak acid or weak base only partially dissociates (e.g., acetic acid). The acid dissociation constant and base dissociation constant indicates the relative strength of an acid or base. The acid dissociation constant Ka is the equilibrium constant of an acid-base dissociation: HA H2O ⇆ A- H3O where HA is the acid and A- is the conjugate base. Ka [A-][H3O] / [HA][H2O] This is used to calculate pKa, the logarithmic constant: pka - log10 Ka The larger the pKa value, the smaller the dissociation of the acid and the weaker the acid. Strong acids have a pKa of less than -2.

Sunday, February 16, 2020

Egan's Clothiers Term Paper Example | Topics and Well Written Essays - 1750 words

Egan's Clothiers - Term Paper Example This made the employees want to sell as much items as possible in order to be ranked at a higher level of productivity. This appraisal system did not perform at it best though, the sales of the firm increased. At one time, the store manager acknowledges that the performance of the employees got worse because they did not respect customers. They would harass them in order to make more sales. Performance appraisal is one of the major tools that are used to improve the productivity of workers at their place of their work and to be effective. In order for an organization to attain its stipulated goals, appropriate performance appraisal tools should be put in place in order to increase workers performance. Most organizations perform below the required level, making very little sales per day since their workers are not encouraged to perform better and to work harder. If an organization does not invest in to the welfare of the workers, problems are bound to happen such as low morale and pro ductivity and low level of commitment at work. Attractive systems of appraisal are set up in order to motivate workers to work harder and recognized through promotions and rewards (Selden & Sowa, 2011). For instance, Egan Clothier uses a promotion strategy that is based on the productivity of the workers. The workers are encouraged to sell as much as possible. The retailers made more sales as compared to its competitors because the Egan’s Clothiers hired employees based on their past experiences. The employees would then undergo through a retail selling skills training and customers services training. This put the Clothier ahead of its competitors who hired inexperienced students from high schools (Snell & Bohlander, 2011). Although, the training program cost the Egan’s approximately 750, 000 dollars, the management thinks it was worth the cost because the workers would perform at their best making more sales and hence more revenue in the long run. On the other hand, t he Egan’s associates rewarding of the workers based on their performance. Their on-going sales would be recorded and used to categorize the workers. The firm would then use the categories to promote the workers within the firm. This activity ensured that the workers sold as many items as possible hence increasing the overall sales turn out of the form. This appraisal system was ineffective because the workers would do everything possible to hit the set individual targets. They would even beat up their customers in order to sell. Are there other performance effects directly and/or indirectly caused by the appraisal system? Appraisal system used by Egan Clothiers had several effects, both directly and indirectly. For instance, the system is not effective in reducing cost of labor instead the worker’s productivity is worsening. According to Paul Kelly, the store manager, the workers are beating up the customers in order to make a sale. Peter Drucker, on the other hand say s that establishing effective decision making is important at every level of the employees. Egan failed to acknowledge the satisfaction of the workers based on the appraisal system used. Egan Clothiers only took the first of improving performance of the workers and neglecting other aspects that affected the performance of the organization. An organization should use successful criteria of evaluation. The criteria based on the performance o

Sunday, February 2, 2020

Technology Article Assignment Example | Topics and Well Written Essays - 500 words

Technology Article - Assignment Example Bluetooth wireless technology has revolutionized the personal connectivity market as it provides the freedom to connect without using cables or wires. Bluetooth wireless technology has a number of key features including its low cost, robustness, ease-of-use, built in security, ad hoc networking abilities and low power consumption (Bluetooth.com, 2010). Yet another adorable feature with the technology is that quite a number of its core features are optional which therefore allows room for product differentiation. Originally, the technology was thought of as an alternative to data cables (Bluetooth.com, 2010). Bluetooth can be used to connect many devices and has overcome problems related to synchronization. In other words, the technology enables devices to connect remotely and exchange between themselves a variety of data classes. Several products can be fitted with Bluetooth devices. Some of these include digital cameras, Global Positioning System receivers, personal computers, printers, telephones, laptops, mobile phones, high definition watches, stereo headsets, MP3 players, cars and video game consoles just to mention a few. According to Bluetooth SIG (Special Interest Group), the consumer demand for the technology has continued to rise. In 2005, the technology achieved a milestone - shipping five million Bluetooth units per week (Bluetooth.com, 2005). This definitely implies that the technology has significant market traction. Since 1998 when Bluetooth Specification was first released, more than 3400 companies have become Bluetooth Special Interest Group members (Bluetooth.com, 2005). Some of these companies include Microsoft, Motorola, Toshiba, Nokia, Intel, IBM, Agere and Erickson. According to the Zelos Group (2002), the use of Bluetooth has impacted mobile carrier revenue significantly ever since the technology first hit the market. The group predicted that Bluetooth, in 2006, would

Saturday, January 25, 2020

UK Health Policies on Obesity

UK Health Policies on Obesity Social, economic and industrial changes have changed the patterns of life globally. Changes in diet and physical activity patterns have been central to the rise of obesity among many of the worlds population. Obesity was traditionally seen as a disease of high-income countries only, but it is now replacing malnutrition and infectious diseases as a problem transcending social divides. Obesity carries a higher incidence of chronic illness including diabetes, heart disease and cancer. This paper will critically evaluate the current UK and NI policies aimed at addressing the obesity epidemic. There will also be a discussion around definition of policies, role of government in healthcare, previous and current healthcare policies regarding obesity in both Britain and Northern Ireland. The official calculation for defining obesity was set by the World Health Organisation (WHO) where adults are registered overweight and obese using a formula of Body Mass Index or (BMI), that is a persons weight in kilograms divided by the height in metres squared (DWP, 2012). The main restraint with using body mass index as an indicator is that it does not distinguish fat mass from lean mass; so a person could be healthy and have a low body fat, but be clinically overweight if they have a high enough BMI. A person is thought to be overweight if they have a BMI of 25.0 or more and obese if the BMI is 30.0 or more. Obesity has three classifications: à ¢Ã¢â€š ¬Ã‚ ¢ Class 1 BMI 30 to 34.9 (waist perimeter 102cm plus for males and 88cm plus for females). Person is categorised as overweight à ¢Ã¢â€š ¬Ã‚ ¢ Class 2 BMI 35 to 39.9. Person is classed as obese à ¢Ã¢â€š ¬Ã‚ ¢ Class 3 BMI 40 and over. Is when a person with a BMI of 40+ is said to be morbidly obese (WHO, 2012). Policy originates from the government that are in power, who are also the legal authority and have a status and guidance over all policy whether they be private or public (Crinson, 2009). According to Crinson 2009 Health policy is hypothesised in terms of macro and micro social developments, with the macro level reading the working of social and formal structures, such as the economic context of the state and the market, and the National Health Service (NHS). The micro side focuses on the influence of policy from the level of the healthcare professionals and the experience of the users (Crinson, 2009). Policy making, according to a White Paper published by the Labour Government in 1999 states that it is a method in which a government interpret their political vision into programmes and actions in order to make changes that are required and wanted by the population (Cabinet Office, 1999). It was also focused on modernising the government schema (Cabinet Office, 1999a) and the need for more inclusive and reactive policys linked to peoples demands. It planned to guarantee that policy making was to become more forward thinking and evidence-based, as well as correctly assessed and based on best practice. It went on to note the need for improved evidence when addressing policy making and to ensure a more joined-up approach across government departments and agencies (Cabinet Office, 1999). According to the World Health Organisation health policy signifies decisions, plans and actions that are started in order to reach detailed health care goals within a society. It goes on to note that and clear and string policy can outline an idea for the future whilst helps to establish objectives and points of orientation. A health policy can also help to design a framework and build agreement in addition to informing people (WHO, 2006). There are three key policies areas within the Department of Health and they are National Health (NH), Public Health (PH), and Social Care (SC) (Kouvonen, 2012). The current theory has two dissimilar backgrounds; the first is a public policy analysis that is favoured by the United States and Northern Ireland. The second is favoured in the United Kingdom and is a social policy theoretical structure (Kouvonen, 2012). Policies are intended to improve on current provisions in health and social care in the UK and aim to guarantee services that are funded or supported by the Department of Health are delivered in an open and patient-centred way (www.dh.gov.uk). This was not always the case, as according to Crinson governments were indifferent to the type of care delivered within the healthcare service; that was the concern of the doctor. This was to change in the 1970s when the economy declined and tax revenue was reduced (Crinson, 2009). The roll of the state in providing health and welfare to the public according to Crinson 2009 takes the view that there are five diverse conceptualisations and they echo differences between political and conceptual actions of the role that the state should play when delivering health and welfare services (Crinson, 2009). The writer goes on to give examples of these conceptualisations one of which is the neoliberal prospective that influenced the change in the health and social welfare policies of the Thatcher Government in the 1980s (Crinson, 2009). In the Political-Economic Critique, according to OConnor et al welfarism serves to build consent for capitalism through the process of dividing the population into groups with specific needs. This he notes had the effect of individualising what are widespread social and health problems associates with living in a capitalists society (Gough, 1979). In a paper by David Berreby in which he asks the question, why do people get fat and risk major health problem?, He believes the answer to this question is capitalism and sites it as the main cause of global obesity (Berreby, 2012). Conversely in a programme series aired on the BBC on the 11th July 2012 the reporter Jacques Peretti reports that our eating habits were changed by a decision made in America 40 years ago. Peretti travelled to America to examine the story of high-fructose corn syrup (HFCS) a calorie-providing sweetener used to sweeten foods and drinks, chiefly processed and shop-bought foods. The sweetener was backed in America in the 1970s by Richard Nixons farming administrator Earl Butz to use additional corn grown by farmers. Inexpensive and sweeter than sugar, it rapidly found its way into nearly all convenience foods and soft drinks. HFCS is not only sweeter than sugar; it also inhibits leptin, the hormone that controls hunger, resulting in the inability to stop eat ing (BBC, 2012). This was backed up by evidence from Robert Lustrig an endocrinologist, who according to this report, was the first to identify the dangers of high-fructose corn syrup (HFCS). His findings however, were discredited at the time. and a US Congress report sited fat, not sugar, for the alarming rise in cardio-vascular illness and the food industry responded with a series of low fat and heart healthy foods in which the fat was removed. (BBC, 2012). Policy makers encouraged farmers to overproduce corn and soy with the promise of foreign trade (Philpott, 2008). It was also in the 1970s that Britains food manufactures used advertising drives to encourage the idea of snacking between meals. A fast food culture also developed and fast food chains offered tempting foods and customers served themselves, and according to Ritzer this was the beginning of McDonaldization of Society. He goes on to write how fast food restaurant contribute to the development of obesity and it emphasis on supersizing its portions (Ritzer, 2004). Conversely poverty increased in the 1970s under Thatcher Government and according to the Institute for Fiscal Studies in 1979 13.40% of people in Britain lived below 60% on median income before housing costs. With this came a big rise in inequality and under the gini score for Britain was up to 0.339 from 0.253 (Crib, et al 2012). Due to the comorbidities associated with obesity and their increasing cost to the NHS, the consequences of obesity are currently and will continue to be important public health challenges globally and in the UK. It impacts through society and across all life courses, and can increase the risk of life threatening disease (Kouvonen, 2012).Appendix 1. Currently there is a framework in Northern Ireland titled A Fitter Future for All, this agenda spans from 2012 to 2022. Within this paper it explains that in Northern Ireland 59% of adults are either overweight (36%) or obese (23%) (DHSSPSNI, 2012). This policy addresses the need to act from childhood based on evidence from the Foresight Report 2007, and is now a cross sectorial cohesive life course agenda that will address obesity over the next 10 years (Foresight Review, 2012). The Department of Health has published a follow-on document to the Public Health White Paper called Healthy lives, healthy people: A call to action on obesity in England, which sets new national drives for a descending trend in excess weight by 2020. The Tackling Obesities: Future Choices project presented its findings on 17 October 2007 and the Project aims to deliver a feasible response to obesity in the UK over the next 40 years. It also sets out examples of what is intended on a national level to help ch allenge obesity, one of these is called Change4life programme. In this programme it states it will help consumers make healthier food choices (www.dh.gov.uk). This could be linked to Professor Marmot point, when he discussed behavioural choices as individuals such as where to shop for food, and how these decisions are dictated by the individuals socio-economic circumstance, and if they can afford the recommended good food (UCL Institute of Health Equity, 2012). A fitter Future for All and Healthy Lives, healthy people are policies that both the British and Northern Ireland government support, but there are wider determinants of poor health such as poverty and inequalities that play an important role in obesity (HM Government, 2010). It could be argued that while policies such as these are targeting the causes of obesity, they are not actively seeking out realistic solutions to the problem; people may know they need to eat healthier, but simply cannot afford to buy the better food. In developing countries rates of obesity are inclined to rise, and this is associated with growing social disadvantage; addressing social deprivation and material disadvantage is likely to reduce obesity (Kouvonen. 2012). Socio-economic class as a factor in health is not a new phoneme in the United Kingdom, as it has a history of many hundreds of years. According to Edwin Chadwicks report on sanitary conditions of the labouring population in Britain in 1842 showed that in Liverpool the average age of mortality for people in the upper classes was 35 years, and 15 years for labours and servants (Richardson, 2008). Inequalities still exist today, but have improved and in the Black report published in 1980 it states that there are still inequalities with regard to life expectancy and the use of medical services (Whitehead et al, 1992). According to the Foresight report (2007) a government science think tank reported that most adults are already overweight. It goes on to note that modern living will ensure that upcoming generations will be heavier than the last, and by 2050, 60% of men and 50% of women maybe clinically obese. The report also states the obesity is a multifarious and there is no evidence anywhere in the world where obesity has reversed. Social policy frameworks are paramount according to this report (Foresight Review, 2012). The Marmot Report the third such officially approved analysis in as many decades probing the link between health and wealth. The findings confirmed an alarming social incline, the poor not only die seven years earlier than the rich, but they can expect to become disabled 17 years sooner. Professor Marmot continues to discuss behavioural choices we make as individuals are part of our social and economic settings. He believes that people born into more affluent milieu tend to adopt a healthy lifestyle, resulting in healthcare differences between the social classes (UCL Institute of Health Equity, 2012). In 2011 the Chief medical Officers (CMOs) from across the UK published new strategies for physical activity, and they addressed a life course methodology, and included guidelines for early years (www.ic.nhs.uk). It could be argued this is a blanket policy and it is widely known that poorer people have limited choices with regards to lifestyle choices such as gym memberships. Also the report appears to place the responsibility of exercise on the individual. People from poorer socio-economic backgrounds have poorer housing and environments that dont encourage physical exercise which could be due to social culture of where these people live and lack of resources (UCL Institute of Health Equity, 2012). Addressing overweight children that become obese in later life was issue raised by Dr Hilary Jones on Good Morning Britain, when he stated that obesity begins in childhood. He went on to say that the National Health Service and the Government know causes of obesity but actively preventing it in childhood needs to be addressed (www.gm.tv). Prevention of obesity is more achievable goal than addressing obesity when it becomes established, as some health problems that are acquired through obesity remain an issue even after weight loss. Therefore government policies are mostly directed at primary prevention of obesity such as eating well, exercise and no smoking (Kouvonen, 2012). Social determinants of health are also a key factor in obesity in both children and adults. According to the World Health Organisation the social conditions in which people live are paramount to their health. It goes on to note that lack of income, poor housing and lack of access to healthcare facilities are just some of the factors leading to inequalities (www.who.int). Medical care on its own cannot adequately improve individuals health and addressing where people live and work is also important The social determinants of health are the upstream social, economic, and environmental factors that affect the health of individuals and populations, including income, social support, education and literacy, employment and working conditions. Downstream determinants, which include physical activity, clean air and water and healthy housing. These factors can influence health inequalities difference between social groups that can result in obesity in poorer areas (Kouvonen, 2012). Incidents of Childhood obesity are higher in areas with a lower socioeconomic population according to National Health Service Information Centre report on obesity. It also states that obesity is more widespread in schools in disadvantaged areas. It also noted that with Reception children (children in the primary school age group) 6.9% of those in least deprived areas were obese, in comparison to 12.1 percent of children in most deprived areas (www.ic.nhs.uk). In Northern Ireland statistics show that 8 percent of children ages between 2 and 15 years are obese, according to the Health Minister Edwin Poots. The health Minister went on to say that the likelihood of obese children become obese adults was probable; this would put greater strain on the health and social care services due to the comorbidities associated with the condition (Northern Ireland Executive, 2012). Governments state that health policies are micro driven, but in reality it could be argued that they are macro driven as ultimately obesity will cost more in the long run due to obesity related illness such as diabetes and heat disease, and according to NHS website the cost will be  £4.20 billion per year (HM Government). Tackling obesity is a challenge for not only the UK, but globally and according to the Department of Health and Social Services Northern Ireland website, overweight and obesity will overtake malnutrition and infectious disease in terms of their cost to the health services and people suffering from the condition (www.dhsspsni.gov.uk). Appendix 2. It was not until 1999 that obesity was declared an epidemic in America and was considered to affect all racial groups and across all ages in United States (National Medical Association, 1999). According to the information published there was an increase from 12% to 18% over a seven year period using a body mass index (BMI) that was greater than 30 (National Medical Association, 1999). Historically obesity rates were low and unaffected until 1970s and 80s, and the obesogentic environment (an environment that encourages and leads to obesity in individuals that relates to the influence that contribute towards obesity such as food, physical activity and environment. Many broader determinants of poor health such as health inequalities, poverty and deprivation play a significant role, and these factors have not swayed over the years. In pre-war Britain large differences in mortality and morbidity levels between rich and poor were recognised as the norm by policy makers. It was the introduc tion of the National Health Service in the 1940s that brought with it hope that the social class differences affecting health would decline. It wasnt until the 1970s that the Marmot Report stated peoples lifestyle and circumstances have a direct effect on their health (Crinson, 2009). The health implications from obesity are immense and can ultimately result in a premature death. Although obesity is caused by intake of more energy through food and drink than needed and the resulting excess stored in fat in the body, the view that obesogenic environment also plays a part in obesity is becoming widely accepted. Social and economic circumstances are also evaluated in this paper as are the role of governments and policy makers, both in the United Kingdom and Northern Ireland. The overall view of this paper would be that policies are made by individuals that have no insight into what part of society they are directed at such as deprived and socio-economic areas that lack the means and facilities whereby individuals feel that their contribution to society is valued and important enough for them to care about their own wellbeing. Policies are not directed at one specific group such and the one size fits all doesnt appear to be working as obesity is now a global epidemic. 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William (2011) The Social Determinants of Health: Coming of Age, Annual Review of Public Health, Vol. 32: 381-98 Cabinet Office (1999) Modernising Government White Paper: available at http://www.archive.official-documents.co.uk/document/cm43/4310/4310.htm (accessed 05/11/2012) Crib et al (2012) Briefing Notes on Jubilees compared: incomes, spending and work in the late 1970s and early 2010s, available at http://www.ifs.org.uk/publications/6190 (Accessed 12/11/2012) Crinson, Iain (2009) Health Policy, a critical prospective, SAGE, London Department of Health Public health (2012) Adult social care, and the NHS: Obesity Document, available at www.dh.gov.uk/health/category/policy-areas/public-health/obesity-healthy-living (Accessed 10/11/2012) Department of Works Pensions (2011) Causes of Obesity available at, http://www.dwp.gov.uk/publications/specialist-guides/medical-conditions/a-z-of-medical-conditions/obesity (Accessed 05/11/2012) Department for Works Pensions (2011) Definition of Overweight and Obesity available at, http://www.dwp.gov.uk/publications/specialist-guides/medical-conditions/a-z-of-medical-conditions/obesity (Accessed 05/11/2012) DHSSPSNI (2012) Framework for Preventing and Addressing Overweight and Obesity in Northern Ireland: 2012-2022, available at http://www.dhsspsni.gov.uk/framework-preventing-addressing-overweight-obesity-ni-2012-2022.pdf (accessed 8/11/2012) DHSSPSNI (2011) Safety, Quality and Standards: Safety and Quality Policy Document available at www.dhsspsni.gov.uk/index/phealth/sqs.htm (Accessed 6/11/2012) Foresight Review (2012) www.foresightreport.com (Accessed 08/11/2012 @ 9.50) GMTV (2012) www.gm.tv.uk (Viewed 07/11/2012 @ 7.47) Gough, I. 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(2012) Current Issues in Health Policy: Obesity, Week 4: Lecture 2 National Medical Association (1999) Obesity Declared an Epidemic in the United States, J Natl Med Assoc. 1999 December; 91(12): 645 PMCID: PMC2608606 Northern Ireland Executive (2012) available at http://www.northernireland.gov.uk/index/media-centre/news-departments/news-dhssps/news-dhssps-08032012-obesity-cuts-life.htm (Accessed 08/11/2012 @ 20.15) Philpott, T (2008) A Reflection of the Lasing Legacy of the 1970s USDA Secretary Earl Butz available at http://grist.org/article/the-butz-stops-here (Accessed 7/11/2012) Richardson, W.B. (2008) The Health of Nations: A Review of the Works of Edwin Chadwick, Volume I. BiblioLife, LLC Ritzer, G. (2004) The McDonaldization of Society, SAGE, California UCL Institute of Health Equity (2012) Strategic Review of Health Inequalities in England: Post-2010 (The Marmot Review), available at www.marmotreview.org (Accessed 9/11/2012) Whitehead, M., Townsend, P., Davidson, N., Daivdsen, N., (1992) Inequalities in Health: The Black Report and the Health Divide, Penguin Books Ltd; New edition (29 Oct 1992) World Health Organisation (2006) Commission on Social Determinants of Health, available at www.who.int/social_determinants/resources/csdh_brochure.pdf (Accessed 09/11/2012 @ 17.56) World Health Organisation (2012) Health Policy, available at www.who.int/topics/health_policy/en/ (Accessed 05/11/2012 @ 8.50) World Health Organisation (2012) Obesity, available at www.who.int/topics/obesity/en/ (Accessed 05/11/2012 @ 17.43) Appendix 1